PUBLISHED -

November 7, 2025

Sustainable Collection Launch for Evia

Prompt collaborated with Evia, a sustainable fashion label known for its innovative use of recycled textiles, to craft a digital presence that would inspire eco-conscious consumers worldwide. The objective was to launch their new seasonal collection while building a brand narrative rooted in transparency, craftsmanship, and environmental responsibility.

We redesigned Evia’s brand identity to reflect its sustainable ethos, introducing an earthy color palette paired with refined typography for a high-end yet approachable feel. Custom illustrations of natural textures, botanical patterns, and subtle animations brought the storytelling to life, emphasizing the journey from raw material to final garment.

The online experience was built around an editorial-style website with immersive scroll-based animations and interactive garment showcases. We integrated a behind-the-scenes documentary feature, allowing users to explore the sourcing process and meet the artisans behind the products, adding depth to the brand story.

Within weeks of launch, Evia’s online traffic grew by 140%, with a 60% increase in newsletter signups. Engagement on social media doubled, and the brand secured multiple features in top sustainable fashion publications.